Reference: Xenos, Sophia. and Ryan, Tracii. Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior Volume 27, issue 5. (2011): 1658–1664
1. Which quantitative method or methods are used in the paper? Which are the benefits and limitations of using these methods?
In the study they used a questionnaire and in total 1635 self-selected Internet users between the ages of 18 and 44 were chosen to answer the 124 questions. Out of these people there were 311 users who failed to complete the online questionnaire and therefore their information was removed from the study.
Limitation: hard to get deeper understanding of the users since it’s only a questionnaire, it’s difficult to follow up. There were quite a few people who failed to answer and that is another issue. Problems might appear in questionnaires if the users misunderstand questions or maybe answers in a way they think it’s correct.
Benefits: It’s an easy way to collect a large amount of data in a short time period. You can specify quite well what kind of answers you like and it’s easy to reach a lot of people in a larger geographical area than, for example, interviews.
2. What did you learn about quantitative methods from reading the paper?
I realized how difficult it could be to create a good questionnaire. Like I said earlier there were over 300 users who, for some reason, didn’t answer the questions correctly and it could be due to poorly written questions. You have to really think every question through so there are no misunderstandings and it’s easy to follow, especially if you have more than 100 questions like the scholars had in this study.
3. Which are the main methodological problems of the study? How could the use of the quantitative method or methods have been improved?
The main problem of the study, and as the scholars mention in the discussion, is the approach they used to recruit participants for the questionnaire. Both Facebook users and nonusers were recruited through advertisement placed on six big Australian online discussion forums. Besides the ad in the forums they also posted an ad on Facebook with the aim to recruit Facebook users. Out of all the users answering the questionnaire, mainly of them were Facebook users. To get a more even distribution of Facebook users and nonusers the scholars should have used other methods to recruit users. I mean since the scholars wanted nonusers, the Internet might not be the ideal place to look. Instead “an analogue” method, like advertisement on message boards or in newspapers could have helped to recruit more nonusers since they might not use social media on the Internet as frequently. If the scholars had chosen another recruitment method they might have found more nonusers and thereby got a more even result.
About the paper by Olle Bälter and colleagues:
After reading the paper I
learned that high psychical activity could decrease the risk of URTI (Upper
Respiratory Tract Infection). The scholars in this study also used questionnaires,
which they sent out by traditional mail to potential participants in Sweden. I
found it interesting that their study showed a relation between highly stressed
men and high psychical activity and that this relation could decrease URTI but
the result wasn’t as clear with women.
4. Which are the benefits and limitations of using quantitative methods?
The benefits of using qualitative methods, like interviews, are that you easily can explain of some question are unclear. You can follow up an answer and try to get a deeper understanding that might be more difficult by using quantitative methods. The limitations are the time and the number of participants. It takes more time to conduct interviews and it’s difficult to get a large amount of participants.
The benefits of using quantitative methods are, as I explained in the answers above, that it’s an effective way of collecting a large amount of data. It’s not as time consuming as interviews and it’s easy to keep statistics when you have certain questions with certain alternatives. The limitations are that misunderstanding might appear if the participants don’t understand how to correctly answer a question and this could lead to misleading answers.
5. Which are the benefits and limitations of using qualitative methods?